Commerce Graph
The Knowledge Graph That Knows How Your Customers Pay
Product × Customer × Time × Location → the perfect payment experience. Built from billions of data points across the Zyrix network
Commerce Graph
🛍️
Product
₺1,200
🧑
Segment
Young · Mobile
Best method
🍎 Apple Pay
89% convert
💼
Segment
Business · Desktop
Best method
🏦 Bank Transfer
76% convert
💡 Insight
For Product A, young mobile users convert 89% with Apple Pay but only 34% with bank transfer. Business desktop users convert 76% with bank transfer but only 45% with Apple Pay. Show different checkout experiences to each
Data Dimensions
📦Product
•Category
•Price range
•Margin
•Return rate
•Seasonality
•Fraud exposure
👥Customer
•Segment (age, type)
•Device preference
•Location
•Purchase frequency
•Preferred method
•Average spend
🕐Time
•Hour of day
•Day of week
•Season
•Holiday
•Pay-day cycle
•Flash sale
🔗Context
•Referral source
•Cart composition
•Discount applied
•Shipping method
•First vs repeat
•Gift vs self
▼
Commerce Graph Output
“Show Apple Pay first to this customer, for this product, at this time”
Commerce Graph in Action
📱Electronics Store
iPhone cases (₺200) — students, mobile, night
Best:Apple Pay (91% conversion)
Worst:Bank Transfer (12% conversion)
→ Show Apple Pay prominently, hide bank transfer
👜Luxury Fashion
Designer bags (₺5,000) — women 30-45, desktop, daytime
Best:BNPL/Tabby (67% conversion, +45% avg order)
Worst:Card installments (52% conversion)
→ Show BNPL first with installment calculator
💼SaaS Subscription
Annual plan (₺12,000) — businesses, desktop, weekdays
Best:Bank transfer/invoice (78% conversion)
Worst:Apple Pay (23% — amount too high)
→ Show invoice option with net-30 terms